Idaho-raised, always with a little mud on my face. I'm an outdoor industry professional whose work lives at the intersection of action sports culture, brand growth, and community engagement.

If there's one thing to know about me, it's this: I have a passion for giving back to the outdoor community just as much as I gain.

My Approach:

Customer loyalty isn't built through impression, it's built through experience. I focus on creating intentional, connected brand touch points rooted in a cohesive narrative, because a brand that feels authentic is a brand people trust.

Real impact comes from inviting people into your business, not just targeting them. The work for a successful business is opening the door and showing your customer, firsthand, what your product makes possible for a life well-lived.